Mamo is a well-established world known youtuber with millions of viewers. On instagram alone he has a 1.2million followers. All of his channels are dual language in Arabic and English. His audience reach is not confined to Scandinavia alone but reaches all the way out to the Middle East. The fact that his post are in dual language makes him a very valuable influencer for the Arabic speaking market where spending power is one of largest in the world. After recently being signed to Id. studio he is now taking a new step into the world of fashion.